Insight. Strategic direction. Commercial acumen.
At Essenza we focus on understanding your customers, unlocking meaningful insights and defining your point of difference to drive growth.
Who is the Principal?
Andrew Powell has over 20 years experience working with clients to build strong brands that drive business results. He has held senior strategic insights and marketing roles with multiple global consulting agencies and corporates.
What We Do
Discovering and articulating your competitive advantage to drive sustainable growth.
Where do you want to be tomorrow?
Customer insight program
Translating research and data into meaningful actionable insight.
Defining your purpose to create a foundation for sustainable growth
Marketing Strategy & Plan
Determining how you will deliver your brand. A strategic roadmap for growth.
"Working with Andrew was highly collaborative and comprised a thorough market immersion, internal workshops and external market research. He delivered a new brand proposition and positioning for the school that did not lose sight of our unique heritage whilst building a distinct and differentiating direction for our future growth."
"Andrew presented at our Annual LibMark Conference on developing a brand strategy and was a star performing keynote via audience feedback. He rated 5 stars with over 120 people in the room. His presentation style is natural, tailored to his audience and balanced in its tone and pitch. Andrew is very knowledgeable and was so inspiring and motivating to listen to. Would recommend him as a public speaker in a heartbeat!"
Coordinator Community Learning and Partnerships
Let’s discuss how we can work together
If you would like to explore how you can evolve and grow your business through a results focused strategy grounded in customer insight, then it’s time we talked.
Collaborative. Decisive. Results Focused.