With Essenza you work directly with Andrew who has a unique blend of strategic insight, brand strategy and hands on marketing experience across B2C and B2B organisations which ensures actionable insight translated into strategy to drive results. As a dedicated strategy consultancy there is no vested interest in driving a design, creative or communication solution; hence you get a channel neutral solution.
Andrew Powell founded Essenza Consulting in 2015 to work with B2C and B2B organisations to drive growth through the development and implementation of clearly articulated brand and marketing strategy based on customer and market insight. He has held senior strategic insights and marketing roles with global consulting agencies and corporates. Andrew also lectures and tutors part-time at RMIT University for the Master in Advertising program as well as mentoring start-up businesses at RMIT Venture Mentoring Services (a sister program of the Massachusetts Institute of Technology (MIT) Venture Mentoring Service). He has a BBus (Marketing) and BA (Social Sciences).
Andrew has helped a number of businesses and organisations find and articulate their point of difference to drive growth. He has developed customer value propositions and marketing strategy across a breadth of industries including; financial services, retail and renewable energy, supermarkets, education, Liquor and mining equipment. He has held senior marketing positions at Origin Energy, GE, Coles Supermarkets, Interbrand, Kantar Millward Brown and Synovate (now Ipsos).
You can view Andrew’s past experience by visiting his LinkedIn profile.